Our strategic services draw on the seamless integration of three core competencies:
- Unrivaled market and regulatory expertise
- A thorough understanding of project economics
- A fundamental emphasis on client empowerment and knowledge transfer
As a highly focused and mission-driven strategic consultancy, the quality our work means everything. Our work with you is highly interactive and geared towards empowering your team to hit the ground running. We believe that well-executed, collaborative projects should require our advice on a very limited basis once a solution has been executed. We measure our success by our ability to boost your bottom line and by your organization’s ability to advance the clean energy economy.
Market Entry Strategy
Thomson Energy helps clients jump-start successful entry into clean energy markets. We work with your team to identify high-value opportunities tailored to your unique competencies. We then define robust strategies that match to your organization's strengths and culture.
We help you determine:
- Which markets are most attractive to your company
- What your vision and clean energy goals should be
- How you can best take advantage of clean energy market growth
- Who your target customers are and what you should offer them
- How you build the necessary capabilities and which partnerships or acquisitions are worth considering
- What the right ownership and financing models are to maximize value for your stakeholders
- How much value you will create for your customers, your company, and your stakeholders
- How to best implement your chosen strategy
Finally, we can help you execute: building the business plan, finding customers, and developing your organization.
Product Development & Strategy
The best product strategy is derived from the integration of multiple activities, including:
- Value proposition modeling
- Business development
- Market research and forecasting
- Firm and team development
- Engineering and optimization
The Thomson Energy team has led or participated in the development of over a dozen solar and energy storage products. We pursue technical innovation that is matched perfectly to market and regulatory requirements.
Our goal is a market strategy, organizational plan, and product roadmap designed to achieve long-term success.
Regulatory Strategy
In clean energy markets, your company’s regulatory strategy can make or break your success in the market. That’s why we focus on developing regulatory strategies that capitalize on the key strengths of your company or technology. Appropriate alignment of market incentives and rules paves the way for profitable business models and successful technology deployment.
We help your organization to:
- Develop an effective legislative and regulatory strategy
- Identify government RD&D grants and execute bids
- Advocate for government and utility incentive programs, at every stage of program life cycle
- Educate key stakeholders to build necessary coalitions to support your venture
- Collaborate with key policymakers and industry stakeholders to shape desired outcomes
Business Development & Strategic Partners
Our deep experience at the intersection of multiple clean energy markets allows you to find ideal partners for your specific venture—with less risk. Making the right contact, whether a key policy decision maker, channel partner, or acquisition target, can fundamentally increase the likelihood and scale of long-term success.
Within our market focus, our network and the strength of our relationships are unmatched.
Strategic Marketing
Thomson Energy helps you build the best foundation for achieving your near and long term goals by providing comprehensive insight into a market’s landscape, key drivers, and competitive dynamics. We conduct an objective review of your organizational strengths and weaknesses for each segment of the value chain. This contextual understanding allows us to identify your most compelling opportunities in the clean energy market and the best approach to capitalize on them.
Mergers and Acquisitions
Merging with or acquiring an existing player in the clean energy space can be an efficient way to launch into a new market. It can bring you customers, key employees, and intellectual property—all at once.
We partner with you to determine the strategic ‘fit’ of any potential target, taking into account your core strategy and how such targets may enhance or detract from your planned participation in a given market. We look at key risks and tradeoffs, evaluating M&A activities in the context of regulation, product innovation, and competitive position.
Value Proposition & Pricing
At Thomson Energy, we consider an in-depth understanding of value proposition to be critical to strategic decision-making. We have developed unparalleled expertise and a robust analytical toolset that allow us to identify the value proposition for solar, storage, and wind energy projects under a wide variety of conditions.
Our analytical toolset includes:
- Commercial/Industrial Grid-Tied Storage and PV Costing Model, which can:
- Optimize the size and output of a storage and/or PV system in order to maximize project revenue according to building size, demand charges, and electrical tariff
- Output a full project pro forma, complete with tax effects, operations and maintenance, and technology-specific incentives
- Iterate through thousands of combinations to perform sensitivity analysis as well as uncover intersections of key metrics and their value
- Frequency Regulation Model - This model can compare the value of an energy storage-based frequency regulation device versus that of existing fossil-based market solutions.
- In-Depth PV System Costing Model - This model represents PV system costs in unprecedented detail. Breaking down project costs into individual components and processes, this model can help calculate the value of PV system cost reductions and new technologies. It can be used to understand cost drivers throughout the value chain, and can even be used with potential customers to demonstrate the value of one product versus another.
- MAP Calculator - This model calculates the Maximum Allowable Price for distributed energy resources, including solar and storage systems.
Once the value proposition is clearly understood, we can design product and business strategies that best fit customer and corporate goals.
Functional Expertise
- Risk Assessment
- Financial Analysis
- Market Research
- Project Team Development and Recruitment
- Vision & Alignment
- Industry Training & Education
- Government Grant Support
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